Vivien & Associés supports clients in navigating the complex legal and regulatory landscape of competition law, retail regulation, and consumer protection in France and abroad. Our practice combines sharp legal analysis with commercial insight, helping businesses anticipate and manage risks before they arise.
We assist companies with antitrust compliance, merger control, and cartel risk management, as well as pricing, distribution, and resale strategies. The firm also advises on vertical agreements and represents clients in investigations and litigation before the French Competition Authority, the DGCCRF, and European regulators.
Vivien & Associés provides tailored legal advice to retailers, brands, and consumer-facing companies on labeling, advertising, promotions, product safety, and digital commerce. We also defend clients in consumer class actions and regulatory complaints, and offer strategic guidance on loyalty programs, e-commerce compliance, subscription models, and consumer data protection.
From first-time product launches to global retail expansion and cross-border pricing strategies, our firm delivers proactive, business-oriented legal support with confidence and clarity.
